Mountain Dew has teamed up with Lil Wayne for a new campaign, dubbed DEWeezy.

“… the DEWeezy campaign will include advertisements, public appearances and the creation of a skate park in Lil Wayne’s hometown of New Orleans.”

There also may be a possible touring component, noting that the deal was “anchored in Lil Wayne’s touring presence and outside interests including skateboarding and the rebuilding of New Orleans.”

Nice. #racksonracks

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